Running an eCommerce business is easy with WooCommerce.

Shop Setup

Upon activating the WooCommerce plugin you will have the option to automatically create the shop pages for you. This is ideal as for most of the shop setup you would only need to assign the pages to your custom menus.

By default, WooCommerce will display all of your products in the shop catalog. If you want to display the shop categories with the category images rather than all of the products like the theme demo you can change the catalog settings, "WooCommerce > Settings > Catalog".